Corporate identity design
A visual identity recognized before it is read — in Arabic and English.
The problem
The business owner orders a logo from a freelancer online. Gets a PNG file and good luck. No defined colors, no fonts, no usage guide. A year later, the Instagram account looks different from the website, and the website looks different from the business cards. The brand isn't recognized — it's guessed.
What we do
- —Design a logo with multiple versions (primary, secondary, icon) and clear-space rules.
- —Define a color palette with exact codes for print, screen, and digital.
- —Select Arabic and English typefaces that carry the brand personality.
- —Design visual patterns and a unified photography style.
- —Deliver a comprehensive brand identity guide in Arabic and English.
Why Cloud Valley
We design both directions simultaneously
The Arabic and English versions are siblings, not a parent and copy. We design them at the same time so each works with equal strength — no visual translation.
A system, not a file
We don't deliver just a logo. We deliver a system that answers every design question your team will ask: which color? which font? how much space? This speeds up every content piece that follows.
Built for growth
The identity we design works on a business card and on a billboard. If you're growing, your brand needs to scale with you without a rebuild.
A brand recognized before it is read.
Frequently asked questions
- What's the difference between a logo and a brand identity?
- A logo is one symbol. A brand identity is the complete system: logo, colors, fonts, image style, and usage guide. A logo alone is not enough to build consistent visual recognition.
- How long does a full brand identity take?
- Four to six weeks. Week one is discovery and research, weeks two and three are design and exploration, and the final weeks are refinement and delivery of the guide.
- Can you update an existing identity instead of starting from scratch?
- Yes. If the current logo is strong but the application is inconsistent, we can build an identity system around it without changing it. We assess first and then recommend the best path.